Visual Communication

The Visual Communication program at Wells provides a mix of courses in visual arts and business, resulting in a set of skills that blend fine arts tools and training with a practical, career-minded business framework.

Students learn the principles of design as well as how to apply their ideas to projects including posters, books, videography, and even games.

students in the string room gallery
graphic design course in the mac computer laboratory
book arts center holiday card poster
internship poster session in stratton hall

This program is available as a minor.

In our technology-oriented society, the field of visual communication is growing in popularity and importance as a profession—or just as an additional skill for those going into business, public relations, marketing, or any field that can benefit from a good visual sensibility.

Visual communication has a long history, from early printing work, through the development of mass media in the 20th Century, up to the most current mobile apps and digital strategies. A student needs to have a basic familiarity with both the past and the present in order to create innovative work.

The minor will provide a familiarity with the tools, technologies, and "rules" of professional design and a basis for developing your skills and talents. In combination with a major such as business, psychology, film and media studies, or theatre and dance, you can develop a specific framework to benefit your career. You'll learn to design for the Internet, video, print and various multimedia outlets as you prepare for a career working in design studios, advertising agencies, corporate and institutional design offices, and freelance opportunities.

Hands-on lessons with letterpress printing, digital design, drawing, and photography will help you determine what you do well or need to spend more time on. At the same time, you can gain an understanding of theory, history, and professional practice so that you're prepared for life after graduation.

Outside the classroom, students in the program can pick up additional experience while learning about the professional world through creative internships, opportunities to serve as a teacher's assistant, or through work-study roles with college offices and departments. Learn from those who are already holding careers related to design, and work in a professional context with designers and clients to plan, execute or manage design jobs.

"I am inspired by other people's passion. It is so energizing and enlightening to see the people around you become engaged in and then excel at something they are passionate about."

Hannah Taggart '18
Double Major in Psychology and Women's and Gender Studies
Paper Marbling: Controlling a Riot of Color - Hosted by the Book Arts Center
Wednesday, October 7 2015
6:30 PM - 8:30 PM
Location: Sommer Center
Paper marbling offers a fascinating...
News: Art

The String Room Gallery of Wells College is pleased to announce the opening of "Stumbling Stumbling," a solo exhibition by 2022 Artist-in-...


The String Room Gallery of Wells College is pleased to announce the opening of “I tilted over until it becomes...


The Wells Book Arts Center is pleased to announce the return of its Summer Institute this July!

During each weeklong session, attendees can...

About Minor Programs

Although minors have fewer required courses, they're an integral part of the curriculum, adding additional experience and expertise to your education. A minor can push you deeper into your program or add a whole new perspective.

Students may declare up to two minors until the end of the first semester of their senior year. See information on declaring a minor in the Academic Catalog.


Our mission is for every student to think critically, reason wisely and act humanely as they cultivate meaningful lives. On our beautiful lakeside campus, students gain the knowledge, skills and experience to create their own unique path.

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