Sport Management

A foundation in business—applied to a career path in the sports industry.

The sport management program is designed for students who are interested in combining a well-rounded business education and a sport-related career. If you're interested in running an athletic organization, managing a sporting goods franchise, or becoming an expert on the psychology and structure of sports—from youth and interscholastic athletics all the way up through intercollegiate and professional teams—we encourage you to take a closer look at our minor in Sport Management.

This program is currently available as a minor.

Business and Athletics

The most prominent focus of the program is the business aspect. Students learn to apply marketing and management skills within a retail or administrative context, and classroom discussions explore the relationships between professional or amateur sports and the economic world. Required coursework in organizational leadership and legal issues lay a foundation for understanding and navigating the inner workings of businesses.

Additional specialized courses dive into the sociological and psychological aspects of athletics, gaining insights into the ways that people think and relate to each other. Faculty encourage students to think of themselves as leaders—answering questions such as "What about the sports world do we want to be different? What can we change, and how?" Discussions of both current events and historical trends reinforce these lessons, and outside of class, students contribute to special campus programs addressing gender equity in sports and other topics.

Making Connections

Given its practical focus and potential to open doors to a career or advanced study in graduate school, the minor in Sport Management combines well with many of our majors. The most direct connection is with our new Business major, but it could also pair with History to provide a "long lens" knowledge of the field, with Mathematics to lead into a career in finance, with the Pre-Law program to address the legal side of sports, with Film and Media Studies or Journalism to give a broadcasting or sports writing base—the possibilities go on and on. 

Wells' courses—all of which emphasize writing, discussion, and presentation skills—will position and prepare you to follow your interests and adapt your experience to new situations throughout your career.

Internships and Hands-on Experiences

Internship experiences provide several valuable opportunities: you'll get a chance to apply what you learn outside of the classroom, spend time working within professional organizations to help determine what it is you do or don't want to do after college, and develop skills that apply to real-world career paths. These internships are available both on and off-campus, depending on whether you'd like to work directly with a sports team, with administrative staff, or with an organization suited to your interests. Wells students have recently held internships with:

  • The Wilkes-Barre/Scranton Penguins
  • The Electric City Shock
  • Hawaii Physical Therapy, Hilo, HI
  • Z3 Photography LLC, Fairburn, GA
  • YMCA Youth Programs
  • Wells College Athletic Department

It's easy to get involved on campus through the athletics department—even if you don't join a team. Whether you're interested in photography or filmmaking, training, bookkeeping, facility management, or one of many other parts of the athletic support structure, just ask. Chances are, we can help find the right way for you to build skills and experience as you earn your degree.

"There's a sense of humanity here rather than a sense of institution. That really spoke to me."

Patrick Sodums '12
Individualized Major in International Entrepreneurial Development; Admissions Counselor
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Get Involved

The two essential ingredients of Sport Management—business and athletics—are reflected in a big way on the Wells campus. With 16 athletic teams, nearly 200 student athletes on campus, and new and upgraded facilities for these sports, it's easy to find comradery and build community among your peers. Whether on the field or in the stands, it's easy to get involved.

Wells' Sullivan Center for Business and Entrepreneurship prepares students with the skills and specialization to become effective entrepreneurs or business managers after graduating. Enhance your understanding of organizational structures and decision-making strategies through the annual Be Your Own Boss Competition, the student-run café The Grind, internships with local businesses, and more.

The major in Economics and Management grounds the student experience in a modern understanding of marketplace principles. Study the application of economic theory as it applies to real-world problems such as supply and demand, marginal analysis, and maximization as well as capital budgets and goals.

Discover your talents and the opportunities that can result from a Wells education.


Wells College promises a relevant liberal arts and sciences education. Intellectually challenging. Reinterpreted for today. Classroom teaching combined with hands-on learning. Wells graduates enter the world prepared for successful futures.

170 Main Street, Aurora, NY 13026
Admissions: 800.952.9355
General Information: 315.364.3266
© 2016 Wells College
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