Learn to apply your creativity to a career in this interdisciplinary course of study. The minor is designed for students interested in or preparing for careers in advertising (branding, media buying, merchandising, graphic design, etc.).
This program is available as a minor.
The work of advertising professionals can be seen from billboards, to phone screens, to product placement in popular movies. It can involve videography, performative "viral" marketing, social media, celebrity endorsements, and even customer-created word-of-mouth messaging.
In the business world, successful advertising requires an understanding of how to catch someone's eye and present a message that is convincing, easy to understand, and relatable. It starts with good "instincts" for visuals, creative messaging, exciting and engaging writing, and adaptability for different audiences. From that point, advertising experts regularly research and apply new knowledge, adjust to trends in the marketplace, and attempt to anticipate what customers need.
Those who are involved in any business role—whether graphic designers or entrepreneurs, non-profit professionals or new media experts—can benefit from an understanding of the best practices in the industry.
At Wells, the minor involves courses in graphic design and visual organization, both of which encourage a critical knowledge of color, layout, and visual appeal. Students also take courses in media theory, psychology, or art history to gain a sense of what types of marketing or outreach programs work and why. Grounding and uniting these are courses in management, economics, and strategic business—providing all the skills and knowledge to contribute to a successful career in advertising.