Digital marketing is one of the fastest-growing fields on the planet. It's also one of the best paying, with an average starting salary of $57,000. Our new digital marketing program prepares you for this exciting career path.
pending New York State Department of Education approval
This new program puts you at the center of an essential field that touches nearly every industry today. Integrated with our established business and marketing offerings, this digital marketing major is focused on the most vital, in-demand skills that entry-level marketing coordinators and managers need to succeed.
Digital marketing, often referred to as online marketing, refers to all marketing efforts that occur on the internet. Businesses and nonprofits leverage digital channels such as search engines, social media, email, and websites to engage with current and prospective customers. This also includes strategic communication efforts executed via video, text, and multimedia.
Staying on top of the latest trends and innovations within the field of digital marketing is a huge challenge for both businesses and colleges, and this hybrid program was created with those challenges in mind. Developed in consultation with Fortune 500 companies, CEOs, and startups, this program is designed to teach you the core digital marketing concepts they're looking for.
You’ll take roughly 1/3 of your coursework online with remote faculty experts, and the rest of your classes on campus with Wells faculty and peers. Some of the foundational skills you'll master in the program include:
In addition to learning about viral and influencer marketing techniques, data mining, and lead generation, you’ll also create complex digital marketing campaigns individually and in groups. More immersive experiences are available through our Sullivan Center for Business and Entrepreneurship and our local internship network, which includes dozens of alumni-sponsored sites at nearby businesses, tourism destinations, and nonprofits.
All Wellsians have access to meaningful local internships, many of which are offered by Wells alumni and alumnae who have established themselves as leaders in their fields. Internships are a great way to determine what areas of digital marketing might interest you most, while also offering valuable career networking opportunities.
Some recent Wells internships took place at:
You can also take your undergraduate learning overseas. Learn more about study abroad programs at Wells.
A major in digital marketing can be paired with virtually any other field or discipline you're passionate about. You may also want to explore minors such as:
A bachelor’s degree in digital marketing can open the door to a wide range of careers. A few examples include
Take the first step toward earning your bachelor’s degree in digital marketing at Wells College. Apply now.
Ready to learn more about Wells College and our digital marketing program? Request more information.