Sustainable Business: 7 Winning Public Relations Tactics for Green Companies
Sustainable Business: 7 Winning Public Relations Tactics for Green Companies
Tony DeFazio, founder and principal of Sustainable PR, will explain that eco-conscious consumers are rightfully skeptical about corporate sustainability claims and are quick to call out “greenwashing”. Smart green companies can use that to their competitive advantage. Conventional marketing wisdom told us that price, status, and convenience were the biggest factors that consumers truly cared ... Read more