Tony DeFazio, founder and principal of Sustainable PR, will explain that eco-conscious consumers are rightfully skeptical about corporate
sustainability claims and are quick to call out “greenwashing”. Smart green companies can use that to their competitive advantage. Conventional marketing wisdom told us that price, status, and convenience were the biggest factors that consumers truly cared about. More consumers than ever — and wider demographics than ever — are prioritizing their environmental impact when they shop, even above traditional driving factors like convenience and price when comparing similar offerings. Mr. DeFazio will share tips for authentically walking the line between effective green marketing and disingenuous greenwashing.
Zoom #: 839 8503 6474 passcode: QG56f!?z
