Marketing

An interdisciplinary course of study for students who are interested in, or preparing for, a career in marketing, such as management, marketing and sales, accounting, media and advertising, branding and consumer behavior.

Classification: Minor
Degree:

Students who major in business may not minor in marketing.

The total number of courses required for the marketing minor is 7 (20−22 semester hours).

Required Courses

All of the following (15 sem. hrs.)

  • BUS 100 Principles of Business (3 sem. hrs.)
  • BUS 201 Principles of Management (3 sem. hrs.)
  • BUS 202 Principles of Marketing (3 sem. hrs.)
  • BUS 204 Business Analytics (3 sem. hrs.)
  • BUS 302 Brand Management (3 sem. hrs.)

Two of the following (5−7 sem. hrs.)

  • ART 127 Introduction to Graphic Design (3 sem. hrs.)
  • ART 261 Photographic Digital Imaging (3 sem. hrs.)
  • ART 390 Internship in Studio Art (2−4 sem. hrs)
  • ARTH 285 Topics in Art History (3 sem. hrs.)
  • BUS 213 Principles of Accounting I (3 sem. hrs.)
  • BUS 250 Business Strategy (3 sem. hrs.)
  • BUS 360 Strategic Marketing and E-Commerce (3 sem. hrs.)
  • ECON 101 Principles of Macroeconomics (3 sem. hrs.)
  • ECON 102 Principles of Microeconomics (3 sem. hrs.)
  • FMS 101 Introduction to Cinema Studies (3 sem. hrs.)
  • PSY 370 Sensation and Perception (3 sem. hrs.)
  • SOC 331 Mass Media and Society (3 sem. hrs.)
  • THEA 201 Arts Management (3 sem. hrs.)
  • VART 315 Professional Visual Arts Practices (3 sem. hrs.)

Other Areas of Study