An interdisciplinary course of study for students who are interested in, or preparing for, a career in marketing (management, marketing and sales, accounting, media and advertising, branding and consumer behavior). Students who major in business may not minor in marketing. The total number of courses required for the marketing minor is 7 (20−22 sem. hrs).


• All of the following (15 sem. hrs.)*

BUS 100 Principles of Business
BUS 201 Principles of Management
BUS 202 Principles of Marketing
BUS 204 Business Analytics
BUS 302 Brand Management

• Two of the following (5−7 sem. hrs.)*

ART 127 Introduction to Graphic Design
ART 261 Photographic Digital Imaging
ART 390 Internship in Studio Art (2−4 sem. hrs)
ARTH 285 Topics in Art History
BUS 213 Principles of Accounting I
BUS 250 Business Strategy
BUS 360 Strategic Marketing and E-Commerce
ECON 101 Principles of Macroeconomics
ECON 102 Principles of Microeconomics
FMS 101 Introduction to Cinema Studies
PSY 370 Sensation and Perception
SOC 331 Mass Media and Society
THEA 201 Arts Management
VART 315 Professional Visual Arts Practices

* all courses are 3 semester hours except where noted

Other Areas of Study