Digital Marketing

From must-follow social feeds to customized email campaigns, every industry needs digital marketing teams who connect consumers with their brands.

Classification: Major
Degree: Bachelor of Science

This program puts students at the center of an essential field that touches nearly every industry today. Integrated with established business and marketing offerings, this digital marketing major is focused on the most vital, in-demand skills that entry-level marketing coordinators and managers need to succeed. Digital marketing, often referred to as online marketing, refers to all marketing efforts that occur on the internet. Businesses and nonprofits leverage digital channels such as search engines, social media, email, and websites to engage with current and prospective customers. This also includes strategic communication efforts executed via video, text, and multimedia.

Staying on top of the latest trends and innovations within the field of digital marketing is a huge challenge for both businesses and colleges, and this hybrid program was created with those challenges in mind. Developed in consultation with Fortune 500 companies, CEOs, and startups, this program is designed to teach students the core digital marketing concepts they’re looking for. They’ll take roughly one-third of their coursework online with remote faculty experts, and the rest of their classes on campus with Wells faculty and peers.

The total number of courses required for the major is 17 (51–54 semester hours).

Required Courses

All of the following (36-38 sem. hrs.)

  • BUS 201 Principles of Management -or- THEA 201 Arts Management (3 sem. hrs.)
  • BUS 202 Principles of Marketing (3 sem. hrs.)
  • BUS 250 Innovation: Creative Problem Solving (3 sem. hrs.)
  • BUS 290/390 Internship in Business (2-4 sem. hrs.)
  • BUS 302 Brand Management (3 sem. hrs.)
  • BUS 402 Senior Seminar in Business (4 sem. hrs.)
  • DM 200 Social Media Marketing (3 sem. hrs.)
  • DM 201 Email Marketing (3 sem. hrs.)
  • DM 300 Digital Marketing Analytics (3 sem. hrs.)
  • DM 301 Search Engine Optimization and Marketing (3 sem. hrs.)
  • DM 202 Viral & Organic Growth (3 sem. hrs.)
  • MATH 151 Elementary Statistics (3 sem. hrs.)

Five of the following (15-16 sem. hrs.)

  • ART 127/BKRT 127 Introduction to Graphic Design (3 sem. hrs.)
  • ART 261 Photographic Digital Imaging (3 sem. hrs.)
  • ART 262 Introduction to Video Art (3 sem. hrs.)
  • ARTH 251 A Cultural History of Photography (3 sem. hrs.)
  • ARTH 235 Contemporary Art (3 sem. hrs.)
  • BKRT 220 Digital Book and Graphic Design (3 sem. hrs.)
  • BUS 203 Social Entrepreneurship (3 sem. hrs.)
  • BUS 204 Business Analytics (3 sem. hrs.)
  • BUS 306 Business Ethics (3 sem. hrs.)
  • BUS 307 Marketing Analytics (3 sem. hrs.)
  • BUS 350 Business Strategy (3 sem. hrs.)
  • BUS 360 Strategic Marketing and E-commerce (3 sem. hrs.)
  • POLS 201 Media and Politics (3 sem. hrs.)
  • PSY 370 Sensation and Perception (3 sem. hrs.)
  • PSY 224 Social Psychology (3 sem. hrs.)
  • SOC 331 Mass Media and Society (3 sem. hrs.)
  • SS 394 Research Methods for the Social Sciences (4 sem. hrs.)

Other Areas of Study